Jim: (silence)
Kevin: Our brand resonates with young people, but how do we reach them? How do we put ourselves on the map as a career for the best and brightest?
Jim: (silence)
Kevin: Should we start a real estate school? It's a great way to be sure we get a "look" at all the incoming real estate agents before they are committed to a particular firm. All the big boys are doing it. It's not a money maker, for sure. But maybe we could make it cool?
Jim: (silence)
Kevin: Jim?
One month later
Kevin: Have you given any more thought to the school thing?
Jim: A school is a pain in the ass. You know it, I know it. Here are my thoughts...
- It's such a freakin' bureaucracy...licensing the school, teaching exactly what the commission tells us, following rules, rules, rules. Kevin, we are not the best at rules.
- What would make our school better than anyone else? We're teaching the same stuff. It's mandated by the commission...blah, blah blah.
- It doesn't jive with our brand. We're building a company of bright, energetic, creative people... a place where the norms are challenged, where tradition is scrapped, and new ideas are adopted based on a gut feeling. A school just doesn't fit with this. It would be an anchor. And take a bunch of our time.
Kevin: So, again, I'll ask, how do we lock up the next generation of real estate talent?
Jim: I've got an idea...
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